To start sending promotional messages on WhatsApp, you’ll need to follow a few essential steps. This section breaks down the setup process into manageable phases.
Choosing the Right WhatsApp Business Account
There are two types of WhatsApp business accounts:
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WhatsApp Business App (for Small Businesses)
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Best for businesses denmark phone number list with limited scale.
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Allows for basic messaging and catalog features.
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Manual message sending, limited automation.
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WhatsApp Business API (for Medium to Large Businesses)
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Requires integration through a WhatsApp Business Solution Provider (BSP).
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Enables automation, bulk messaging, and rich template support.
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Suitable for running promotional campaigns at scale.
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Getting Customer Opt-In
You must have clear and verifiable customer how to get started with number list for advertising consent before sending promotional messages. Opt-in can be collected via:
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Website sign-up forms
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In-app checkboxes
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SMS or email campaigns
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In-store interactions
Ensure the opt-in message clearly states that the user agrees to receive WhatsApp messages from your business.
Creating Message Templates
WhatsApp requires businesses to use pre-approved templates for outbound messages. These templates can include:
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Text
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Emojis
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Media attachments
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Call-to-action (CTA) buttons
Templates must be submitted to WhatsApp for approval. Promotional templates should follow guidelines, avoid spammy language, and be relevant to the customer’s interests.
Scheduling and Sending Campaigns
Use tools provided by BSPs (like Twilio,telemarketing list Gupshup, or WATI) to schedule and send your promotional campaigns. Make sure to:
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Segment your audience
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Personalize the content
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Choose optimal send times
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Track performance through analytics